Amazon Fire Phone

amazon fire smart phone review

Amazon Smartphone

The Fire phone can scan and interpret printed text, identify songs by listening to them, or recognize movies and TV shows by watching them, which allows it to be used as a handheld shopping search engine for the things people see around them and like.

Dynamic Perspective

Experience interactions not possible on other smartphones. Tilt, auto-scroll, swivel, and peek to navigate menus and access shortcuts with one hand. Dive into a new class of immersive apps and games—peek to see detailed views of clothing, shoes, and more in the new Amazon Shopping app for Fire phone, or take on a character’s viewpoint to see around corners and obstacles in games.


Get free, live, on-device video support with an Amazon expert, 24×7, 365 days a year at the touch of a button. No appointments necessary. Now available over the AT&T cellular network, in addition to Wi-Fi.

Firefly technology

Quickly identify printed web and email addresses, phone numbers, QR and bar codes, plus over 100 million items, including movies, TV episodes, songs, and products—simply press and hold the dedicated Firefly button to discover useful information and take action in seconds.

Watch the Amazon Fire Video

amazon smart phone fire video review

Amazon Prime

For a limited time, Fire phone includes a full year of Prime. Enjoy unlimited streaming and downloads of tens of thousands of popular movies and TV episodes with Prime Instant Video, over one million songs and hundreds of playlists with the all-new Prime Music, over 500,000 books to borrow for free with the Kindle Owners’ Lending Library, and FREE Two-Day Shipping on millions of items.

Amazon Fire Smart Phone Review

There’s also a 13-megapixel camera, an f/2.0 lens, and optical image stabilization. Compared the Fire Phone to the iPhone 5S and the Samsung Galaxy S5, saying that no matter the situation the Fire Phone will take better shots. There’s a quick-access shutter button on the side, and unlimited cloud storage for your photos. That’s where Amazon has an advantage, really, its ability to do cloud storage cheaply and well.

It runs Amazon’s Android-based Fire OS 3.5, with a couple of new tweaks. The carousel of recent items is still foremost on the device, but there are “active widgets” underneath showing recent activity in those apps as you swipe through them. Everywhere else, there’s a three-paneled design: one for navigation, one for your primary content, one for what is called “a delighter,” things like song lyrics in the music app.

Both the iPhone and Android smartphones boast more than a million apps. Amazon, which is using a customized version of Android to power the Fire, has only about 250,000 – and many are optimized for Kindle Fire tablets, which means the company has work to do to get them into shape for smaller screens.

Amazon unveils Fire Phone

The device showcases Amazon’s Firefly, a system that can recognize images, audio, bar codes, phone numbers and other identifying features that then link back to products that can be purchased on the company’s website.

The Fire also has four front-facing cameras that create a 3D-like effect on its screen, which allows users to pan their views by tilting the device. And it has a “MayDay” button that can be pushed to get nearly-instant tech support.
Visual search engine

Reactions to the features were mixed, with industry analysts pointing out that 3D displays have been tried before by other phone manufacturers, with little success.

The Fire can create a 3D-like effect on its screen, which allows users to pan their views by tilting the device.

Firefly, however, may prove to be the device’s more intriguing capability. With the phone able to scan and interpret printed text, identify songs by listening to them, or recognize movies and TV shows by watching them, it could become the sort of visual search engine that other phones don’t have as a core function.

It’s this feature that is at the heart of Amazon’s desire to get into the phone business.

In the United States, about 56 per cent of online Americans either browse or buy something on Amazon weekly via PC, laptop or mobile phone, according to SRG. About a quarter have a Prime membership, Amazon’s premium subscription that offers cheaper shipping and access to other services such as video streaming.

Consumers are able to buy products from Amazon on iPhones or Android devices, but there are inevitably hoops to jump through. In April, for example, Amazon eliminated in-app purchases through it Comixology comic book app on Apple devices to avoid having to give the iPhone maker a 30-per-cent cut of sales.

By having its own phone, Amazon will be able to fully control its relationships with customers.


About Ed Stanley

I am a bit of a ‘junkie’ when it comes to any electronics. Everything that’s new and old. Having been around the stuff all my life since our family has had a shop for three generations. I aim to make each review informative and entertaining. Any thoughts – please make a comment. Anything you want me to review, please send me an email or comment below.

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